“Welcome To Your World” it says at the top of the page of The Declaration of Human Rights. This is a joke. The world does not belong to us it belongs to the rich. The top 7%. The crime of poverty kills, has killed many many more than The Holocaust. It is a crime far worse than any in human history. If the rich gave up a small percentage of their accumulating wealth millions would be saved. Millions of kids would survive. Millions would not live in Poverty, in misery. I DEMAND AS A CITIZEN OF EARTH THAT THIS SITUATION CHANGE! NOW! I DEMAND THAT THE VERY RICH BE BROUGHT TO ACCOUNT! THEY ARE MURDERERS! THEY ARE COMMITTING A CRIME AGAINST HUMANITY! THEY ARE DOING IT WITH OUR PERMISSION THEREFORE WE ARE ALL MURDERERS UNLESS WE STAND UP AND DEMAND AN END TO EXPLOITATION OF THE POOR SO THE VERY RICH CAN HAVE GOLD BATHROOM TAPS!!!!! YES THEY ARE LIVING IN DECADENCE FAR WORSE THAN ANY OTHER PERIOD IN HUMAN HISTORY> THEY CONTROL GOVERNMENTS> THEY CONTROL US! STAND UP AND JOIN ME IN DISSEMINATING THE CRIME OF POVERTY CHARTER WHICH SIMPLY STATES:
http://poverty.com : 25,000 people mainly kids die everyday through not having enough to eat. I lived in India for a couple of years. One day I was sitting at a cafe in Bodh Gaya Bihar (the poorest state) and a westerner was walking along being hassled by street kids. This is standard practice. Anyway he was eating sweets. He didn’t like the one he was eating so he threw the half eaten sweet on to a rubbish dump. 5 kids fought over it.
So you’ve finally decided that you need to get into this strange, unfamiliar world of Social Media everyone’s talking about. I haven’t got a bloody choice, you grumble. My boss met the MD of our closest competitor the other day, and he was going on and on and on about Facebook. My boss was caught red-faced when he asked who the author of “the Face book” was.
It feels a little like that time when Spice Girls ruled the world and you were forced into listening to their shrieks about girl power everywhere you went, doesn’t it? Not to make you feel any more vintage than you already feel, but the Spice Girls domination was about 10 years ago.
You find yourself inviting your agency to ask for a presentation on Social Media and a proposal on how your brand can be marketed in this medium. Considering your minimal knowledge of this medium, how do you know if your agency is bullshitting you or not? Well let me, the web designer/advertising suit/ blogger/ digital strategist, tell you how.
1 | The habitual Googler
If you find yourself being shown 50 slides of social media statistics and 3 slides on execution ideas, you know that your agency knows as much as you do – that the medium is important, but they don’t know what the hell to do in that medium.
2 | The social media channel becomes the solution
A common recommendation goes something like this, “We will set a blog up, a Twitter account, and a Facebook fan page!” They don’t identify the problem you have in this medium, they don’t prescribe the solution as a result of not knowing the problem to begin with, but strangely enough, they have array of social media channels to recommend to you. Ask them this question – what do I do on my blog, Twitter account and Facebook fan page?
And no darling, like how your customers do not rush home to watch your TV commercials airing at 7pm, your customers online will not visit your blog to listen to you talk about you.
3 | Using plural with social media channels
Run the moment your agency says “Twitters”.
4 | Using buzz words
Run EVEN FASTER the moment your agency says “New Media”. I agree with what consultant Marc Shelkin says about this term – it is used by agencies who haven’t realized that it isn’t new any more and don’t know what to call projects that aren’t print.
Social media marketing isn’t as complicated as empirical formula unlike what Ivory Tower wannabies want you to think.
Source: Preparatory Chemistry
5 | Spewing social media theories
If your agency’s leading man is too busy penning articles about social media and his theories on trade publications and dissing competitors off with words and not actual works, you should evaluate why you’ve engaged this agency in the first place. The problem with the social media theories penned by Ivory Tower wannabies is that in this unique medium, application is crucial for success. Try sending your boss a 3,000-word article from your agency as proof of a successful social media campaign. Let me know if he/ she buys that bullshit.
6 | Quoting the big boys
A common habit of agencies is to quote the likes of Jeremy Owyang, Brian Solis and Peter Kim one slide before the slide where they tell you “We will set a blog up, a Twitter account, and a Facebook fan page!”. Again, ask them this question – what do I do on my blog, Twitter account and Facebook fan page? Special thanks to my partner-in-crime Tania, for this point.
7 | They hire a blogger, and not a communicator, to be your digital strategist
Your 55-year-old Aunt Amy has a blog talking about her two dogs, Snoopy and Miffy. Will you hand her a 100 grand to market your brand online?
Anyone has anymore to add?
The views expressed on this blog are my personal opinion and do not necessarily reflect the views of my employer or its clients
Why do we let them get away with it? God knows. The big banks run the world and when they get into trouble who bails them out? We do. Why? God knows. I was reading a friends poems :
On the train to the city I found I was writing a poem as we all stood one on the other, trying not to notice the morning grey of our clothes; belts drawn tight over the swelling bellies of morning men. At Martin Place I heard the clack of unsuitable shoes racing up the escalator. A moving line of tired sad people going up to face the day. Do they want to hide from this day and bathe themselves in artificial light as they wait for the end? I say choose well how you spend your days. Walk outside and leave the darkness. Wake with the sun and breathe real air. Choose well and wisely, for no one may tell you how to live.
Great stuff yet she spent nearly a year with an ignoramus. Why? God knows. We call ourselves rational beings, why when we do things clearly detrimental to our own well being. Why? God knows. BUT EVERYBODY KNOWS:>
Everybody knows that the dice are loaded
Everybody rolls with their fingers crossed
Everybody knows that the war is over
Everybody knows the good guys lost
Everybody knows the fight was fixed
The poor stay poor, the rich get rich
Thats how it goes
Everybody knows that the boat is leaking
Everybody knows that the captain lied
Everybody got this broken feeling
Like their father or their dog just died
Everybody talking to their pockets
Everybody wants a box of chocolates
And a long stem rose
Everybody knows that you love me baby
Everybody knows that you really do
Everybody knows that youve been faithful
Ah give or take a night or two
Everybody knows youve been discreet
But there were so many people you just had to meet
Without your clothes
And everybody knows
Everybody knows, everybody knows
Thats how it goes
Everybody knows, everybody knows
Thats how it goes
And everybody knows that it’s now or never
Everybody knows that it’s me or you
And everybody knows that you live forever
Ah when youve done a line or two
Everybody knows the deal is rotten
Old black Joe’s still pickin cotton
For your ribbons and bows
And everybody knows
And everybody knows that the plague is coming
Everybody knows that it’s moving fast
Everybody knows that the naked man and woman
Are just a shining artifact of the past
Everybody knows the scene is dead
But theres gonna be a meter on your bed
That will disclose
What everybody knows
And everybody knows that you’re in trouble
Everybody knows what youve been through
From the bloody cross on top of Calvary
To the beach of Malibu
Everybody knows it’s coming apart
Take one last look at this sacred heart
Before it blows
And everybody knows
Everybody knows, everybody knows
Thats how it goes
Oh everybody knows, everybody knows
Thats how it goes
So Everybody knows why do things not change? God knows. Don’t we have free will? Don’t we have freedom of choice? Why don’t we act? God knows.
Half of all food ‘thrown away’ claims report (BBC)
The report said half the food bought in Europe and the US ended up in the bin
The graphic below was made be me ( for my http://irishsecure.com so it fits in my web tab on my sl profile )from Poverty.com showing how 25,000 people mainly kids die every single day because they do not have enough to eat. (mine)
As much as half of the world’s food, amounting to two billion tonnes worth, ends up being thrown away, a UK-based report has claimed.
The Institution of Mechanical Engineers said the waste was being caused by poor storage, strict sell-by dates, bulk offers and consumer fussiness.
The study also found that up to 30% of vegetables in the UK were not harvested because of their physical appearance.
The institution’s Dr Tim Fox said the level of waste was “staggering”.
‘Waste of resources’
The report found that between 30% and 50% of the four billion tonnes of food produced around the world each year went to waste.
It suggested that half the food bought in Europe and the US was thrown away.
Dr Fox, head of energy and environment at the Institution of Mechanical Engineers, said: “The amount of food wasted and lost around the world is staggering. This is food that could be used to feed the world’s growing population – as well as those in hunger today.
“It is also an unnecessary waste of the land, water and energy resources that were used in the production, processing and distribution of this food.
“The reasons for this situation range from poor engineering and agricultural practices, inadequate transport and storage infrastructure through to supermarkets demanding cosmetically perfect foodstuffs and encouraging consumers to overbuy through buy-one-get-one-free offers.”
The report – Global Food; Waste Not, Want Not – also found that huge amounts of water, totalling 550 billion cubic metres, were being used to grow crops that were never eaten.
The institution said the demand for water for food production could reach 10 to 13 trillion cubic metres a year by 2050.
The United Nations predicts there will be an extra three billion mouths to feed by 2075 as the global population swells to 9.5 billion.
Dr Fox said: “As water, land and energy resources come under increasing pressure from competing human demands, engineers have a crucial role to play in preventing food loss and waste by developing more efficient ways of growing, transporting and storing foods.
“But in order for this to happen governments, development agencies and organisation like the UN must work together to help change people’s mindsets on waste and discourage wasteful practices by farmers, food producers, supermarkets and consumers.”
The Huffington Post is a newspaper I subscribe to and comment on. This weekend was a TEDWeekend where various authors (4) were asked to comment on the following video but there are two remarkable coincidences. Firstly I put up the same video on DudeStarship dot com 5 days previously. Secondly two days before, I quoted the same video in starting a TED conversation. Thirdly, despite not being able to count, I put up a new blog dealing with serendipity the day before including an image taken from the video. I was notified of the TEDWeekend yesterday. You would think that I would be pleased at how in step with events I am . Watch and read:
The first commentator I read concluded:
Much work remains on the research I discuss here; through future waves of the online study, a rich, academically sound understanding of how social media and mobile technology consumers use the technology, how they interact with their network, and how they make purchase decisions based on social media input will be developed. At the end of this project, I will defend my dissertation to earn my Ph.D. in marketing. But beyond that, the goal is to provide a rich contribution on how social media and mobile technology usage by “Connected Consumers” is associated with psychological and technology factors.
“Much work remains…” .So many of us are already living what needs to be researched, according to his view, before we should embrace it ,what utter drivel A study, a two year dissertation for a Ph.D ,will be hopelessly out of date by the time it is published. Marketing? OMG what a waste of time. He is already out of date in his chosen field. Where is collaborative consumption ? See my earlier post last December. Failure to do proper TED research. Failure to read Time magazine that lists collaborative consumption as one of the ten things that will change the world. Failure to see how things are changing (RSAnimate Networks, Motivation, Outrospection). The Did You Know? YouTube video of 2008 states quite clearly that buying habits are more influenced by Blog recommendations and technological word of mouth than advertising. “Like” something on Facebook and it can be viral so this comment, (That video has had more than 15 million views) peed me off. Two videos one academic / TED one Social media BOTH 2012.
The Second Commentator said this
The good news is that you can work anywhere, anytime. The bad news is that you can work anywhere, anytime. It’s hard to know when work ends if you interact with global teams across time zones or you don’t leave an office to signify the end of the day.
You can work anywhere anytime is both a good thing and a bad thing. In English this is a) meaningless and b) presumes no self discipline, no technological management and no self control. Children often act in a stimulus response type of way. Has not this person heard of answering machines where you do not have to respond because technology can? Oh we both know I could go on. I have different email addresses that ….oh nvm they probably have two. I got peed off at the suggestion i couldn’t handle 24/7 global technology, in different time zones, that I was a child. Never heard of multitasking either. The idea of one person working 18 hours has already been tackled by some countries nationally by having 3 people work 6 hours and collaborating. See Microsoft > putting a PowerPoint presentation on line and configuring sharing with a team working in their time zone..Networks! :> Stupid comment.
The third commentator said and I will not bore you with the full article :
My years of personal experience and professional practice and research have led me to one rule that governs all of my electronic communication: I never email about anything important. (The same rule applies to text messaging, tweeting, social networking, etc.)
What century is this person living in? Presumably her article was written with a quill pen and delivered by hand. This is denying everything that 21st Century Networks are all about. An emergency with your offspring, friend, colleague, client not at “home”? Use semaphore? I was horrified and very peed off.
Robots vs Avatars : Social interaction can be better facilitated through a robot or through an avatar?
An avatar I shall be referring to is one created in Second Life (secondlife.com), a global 3D cybercommunity discussed in an article on cyberculture (onlybrackets.hubpages.com). Firstly an avatar is capable of a far greater range of gestures and interactions than a robot. It can be modeled and dressed to suit any virtual or real environment. If it is winter where one user is they can mimic the real world and dress accordingly. An avatar is ideal for communication at a distance. Real family’s exist in second life and I have witnessed 3rd generation interaction. Young avatars can interact with grandma avatars. Grandma will assist the youth in creating their avatar thus creating a sense of identity and ownership. Interactive play goes on. Currently a 16 year old age limit is in force but could this not be reduced?
Communication can be through voice (microphone) or for those able through typing in a chat box.
As a learning / teaching aide an avatar may attend programmed classes, a gym for example and will be expected to follow a regime in the real world. By engaging in a virtual group activity as an avatar peer support can be had. It would be possible to mimic an overweight avatar, programmed with the users bmi and, as they progress in the real world the avatar would change shape. Virtual classrooms with programmed study exist.
An avatar is also your cyber representative able to meet new people and explore new environments. An avatar is ideal for those with mobility difficulties.
This is all on screen therefore would fall short of having the physical interaction that a robot can provide. We anthropomorphize robots how much easier this is with an avatar. I may own a mobile phone that can do a Gallic shrug yet dancing with a friend on a mobile phone in a blues club is better done with an avatar.
But are they two different things and therefore not comparable? A robot is an independent entity its true but what if an avatar had artificial intelligence?
My answer to this question is in favour of the avatar because generally it is free. Robots are incredibly expensive and the construction of such a mechanical device uses far more resources than warrant the benefits. Ideally the answer is both. However I realise now after seeing the TEDWeekend that the question is totally meaningless to mainstream as exemplified by the above. They just do not understand the technology nor how to use it. It saddens me but ignorance always pisses me off especially by so called “experts” or “leaders”.
I have an acquaintance who writes a blog I admire. She wrote a post on flatterbots . These are bots that go around and will flatter you and then demand money. I commented as a flatterblogbot in fun, flattering her and asking that she put up an ad for me as “payment” but I also created a wordpress blog where I discussed flattery, its divisive nature and included a wonderful video of a flash site I had.
Knowing is not enough; we must apply. Willing is not enough; we must do.
Johann von Goethe (Quote mine)
How Goethe can change your life – 3 lessons for 2013
By Roman Krznaric | Published: 1 January 2013
So you’ve drawn up your list of New Year’s resolutions. Some are probably achievable, like giving up eating chocolate for breakfast. Others may be more daunting because they represent a long-held desire to take your life in a new direction, anything from changing career to renewing family relationships. If you’ve resolved to make a big change, I suggest having a companion by your side who’ll give you encouragement and inspiration. An ideal choice is the eighteenth-century German writer and natural scientist Johann Wolfgang von Goethe. In his book Italian Journey, Goethe describes an episode from his own life that offers three essential lessons for making 2013 a year of New Year’s adventuring.
It was the late summer of 1786. Goethe had just celebrated his thirty-seventh birthday and was facing a mid-life crisis. He had achieved fame as a novelist and dramatist in his early twenties, but now his literary work was floundering and almost everything he started he failed to finish. He was bored with his job, having spent a decade as a top civil servant in the court of the Duke of Weimar. And he was suffering from unrequited love for a married woman seven years his senior. Goethe was on the verge of a breakdown.
So he decided to escape. A few days after his birthday, without telling anybody of his plans, he jumped on a mail coach at three in the morning, with no servant and only two small bags, and fled south to Italy under an assumed name.
It was the beginning of a trip that lasted almost two years, and which not only rejuvenated his spirit but gave him a new direction in life. He sketched ancient monuments in Rome, observed local customs in Verona, collected rock samples in Sicily and forged friendships amongst his bohemian fellow travellers. Goethe’s aim was far more than to run away into anonymity or visit famous sites. ‘My purpose in making this wonderful journey,’ he wrote, ‘is not to delude myself but to discover myself in the objects I see.’ Invigorated by fresh surroundings, he emerged from his Italian adventure with a renewed self-confidence and recharged imagination that enabled him to write the greatest works of his career.
This story has resonance today for anybody contemplating changes in their life. No matter how clearly we recognise the troubles and challenges we face, or how many good ideas we have for transforming the way we live, it is always difficult to shift from the theory to the practice of change. Entrapped by our fears and habits, and reluctant to take risks or make mistakes, most of us baulk at the prospect of a step into the unknown – leaving an unfulfilling job, committing to walk down the aisle, or downsizing our consumer lifestyle. There is no pill we can pop to give us the courage and motivation to change. What insights might we gain from Goethe’s flight to Italy?
Goethe’s sudden departure looks like a reckless, even irresponsible act. You can’t just abandon your job as first minister of a royal duchy without giving any notice. And it was folly for a literary genius to go gallivanting around Italy obsessively gathering mineral specimens when he should be sitting down quietly at home writing sublime verse. He left in secrecy, he said, because he knew his friends ‘wouldn’t have let me go if I hadn’t’. Goethe’s mode of travel displayed this same willingness to break social conventions. A titled gentleman of his public standing and financial means would be expected to have a private coach and a retinue of servants and letters of introduction, but instead he chose to make his way through Italy without hired help, and on any transport he could find, staying in tiny local inns and adopting casual dress so he would better blend in. He was determined to follow his own route and avoid stifling rules of etiquette.
Like Mary Wollstonecraft, Henry David Thoreau and so many other pioneers of the art of living, Goethe realised that he would have to swim against the social tide. So too we must recognise that if we wish to transform our own lives, we may have to defy cultural norms and risk standing out from the crowd. This could well happen if we choose to resign from a well-paid job to pursue a career that better reflects our values, or if we live in a home without a television set, or start talking about death at dinner parties. The price of being a pioneer is that we may be unable to keep up with the Joneses, or to receive their nods of approval. Yet at the same time we will be not only expanding our own horizons but also setting new standards for future generations, who will be able to look back at how we lived as a source of inspiration for their personal pursuits of radical aliveness.
2.Try ‘outrospection’ alongside introspection
Goethe’s desire to ‘discover myself in the objects I see’ should matter to us just as much as his capacity for breaking conventions. He believed that excessive self-reflection and navel gazing could be harmful, leading to emotional confusion and paralysis. His approach to following Socrates’ dictum ‘know thyself’ was not to ruminate about the state of his soul, but to launch himself into life, nurturing his curiosity about people, places, art and landscape. ‘Man only knows himself insofar as he knows the world,’ he wrote. This does not mean, though, that we should be filling our days with incessant activities, reducing ourselves from human beings to human doings. Rather, his point was that self-understanding comes not only from philosophical introspection but from experiential ‘outrospection’.
3.Act first, think later
The ultimate message from Goethe’s journey, however, is that if we truly want to change how we live, there may come a point where we simply have to stop thinking and planning, and take action. This idea has, over the centuries, gone by many names, from carpe diem to a leap of faith to the slogan ‘just do it’. It is about nothing less than choosing to make your life extraordinary, and living in such a way that your last years are not filled with regret for what you have not done. Although Goethe was in many ways a conservative person who sought a stable, secure life and domestic comforts, he knew that staying in Weimar was no solution to his problems. He had to shake himself up and break the pattern of his existence, even if he was unsure where his travels would lead him.
If ever we feel trapped by life, or hesitant about how to move forward, we can always ask ourselves what bold move Goethe might make if he was in our shoes. What would he do to seize the day?